Yet I do think it's possible to hedge your bets if you make multiple games, and can find smart ways to expand on the games and cross-promote to increase long-term retention and to attract additional users. Why did the chicken download Crossy Road? If you're an indie studio with limited marketing resources, you're hoping for an Apple and/or Google feature, and then some form of virality in order to get the users you need.Īny game that does this is something of an anomaly. Getting those millions of downloads remains difficult, however. I think it still requires a lot of luck to get a lot of users without a significant marketing budget, but if you can get them, then smart monetization can pull in a lot of money. The game has racked up over 20 million downloads, has made over a million dollars in incentivized video ads on iOS alone, and is in the top 100 grossing in the US, despite the most expensive IAP being a one-time $3.99 coin doubler and character unlock. It's becoming a Flappy Bird, albeit a Flappy Bird that made money. This means that the music pieces in the game are not in the Disney movies, but, instead, inspired by them.The app world is a-buzz about the success of Hipster Whale's Crossy Road. The 8-bit themes in the worlds' Big Hero 6, The Jungle Book, and Pirates of the Caribbean (except while playing as the ride characters) are original and contain no elements from the films.Gaze, Beggar Jafar, and Golden Scarab BeetleĪll Figures except Moana, Maui, Chief Tui, Sina, Pua, and Gramma Tala Gazelle, Officer Clawhauser, and Christmas ClawhauserĪuctioneer, Tiny, Prison Dog, Stray Cat, And HelmsmanĪll Figures except Gazeem, Beggar Jafar, and Golden Scarab Beetle Holiday Mickey, Holiday Minnie, Elf Donald, Reindeer Pluto, Nutcracker Goofy, Elf Daisy, and Snow MonsterĪll Figures except Gazelle, Officer Clawhauser, Christmas Clawhauser, or Mr. Those musics are based off the real musics from the Disney movies which makes the game even more fascinating and enjoyable.Īll Figures except Holiday Mickey, Holiday Minnie, Elf Donald, Reindeer Pluto, Nutcracker Goofy, Elf Daisy, and Snow Monster Pete To each worlds, its 8-bit music and sometimes to each character, its 8-bit music. An important feature in the game, are the 8-bit musics.
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